Six capabilities, one operating model
iGaming SEO Services
Six services, one operating model. Each is scoped to a market, priced monthly, and reported every 30 days in registrations and deposits — not just rankings.
- 01
Casino SEO
Commercial architecture for casino, live casino, slots, game providers and payment methods. Bonus copy written to the local advertising rule, not around it.
- 02
Sportsbook SEO
Competition, fixture and market pages built to rank before demand spikes. Evergreen betting guides localised per country.
- 03
iGaming Link Building
Editorial links from domains with real traffic in your target country. Disclosed by URL before they go live, monitored for 12 months, replaced if lost.
- 04
Brand-SERP Defence
Audit every brand + modifier query, then rebuild page one with owned assets and structured data. Weekly monitoring.
- 05
Technical SEO & Migrations
Rendering, crawl budget, indexation control, Core Web Vitals and zero-loss migrations for platforms with tens of thousands of URLs.
- 06
Multilingual SEO & Localisation
Keyword research in the local Google, native copy, hreflang and market-specific links across 15 languages.
Also available: Adult SEO for platforms, studios and creator brands operating under age-assurance rules. Adult SEO
Engagement models
SERP Audit
Fixed fee. Ten working days. Top money terms, brand SERP, technical blockers, link gap against three competitors, 90-day plan. Yours to keep.
Retainer
Monthly, six-month minimum. Content, technical, links and brand defence in weekly sprints, one market or several.
Project
Fixed scope for migrations, rebrands, market launches and pre-licence content builds (Finland 2027, Ireland gaming licences).
Frequently asked questions
Yes. Link building and brand-SERP defence are the two most common stand-alone engagements. Most clients add casino or sportsbook SEO within two quarters once the reporting shows where deposits come from.
A named lead per client, a technical SEO, native-language writers for the market, and a link team. You meet all of them in the kick-off.
Every piece of copy is checked against the advertising rules of the market it is written for — CAP/ASA in the UK, Spelinspektionen's moderation rule in Sweden, the Dutch and Belgian advertising bans, Italy's Decreto Dignità. The market pages list the rules we work to.
Start with the SERP audit.