Service 02
Sportsbook SEO
Sports betting search is calendar-driven. We build the page architecture and link velocity to rank for competitions, fixtures and markets before demand spikes — and keep the brand SERP clean while it does.
What's included
Competition and fixture architecture
Templated league, match and market pages with event structured data, internal linking that moves with the calendar, and indexation controls so expired fixtures don't eat crawl budget.
Evergreen betting education
"How to bet on…", market explainers and odds guides localised per country. These pages rank year-round and feed the event pages.
Brand + modifier defence
"Brand app", "brand promo code", "brand login" during major events — the queries affiliates target hardest. Brand-SERP Defence
Event link programmes
Digital PR and editorial placements timed to tournaments, seasons and launches.
State and province pages
for North America — one architecture, compliant disclosures per jurisdiction. North America
Football-first markets
Brazil's regulated market produced BRL 37bn in its first year with sportsbook leading SPA-2026. Brasileirão and Libertadores calendars drive the plan. Latin America
Metrics we report
- 01Pre-event rankings for target fixtures and markets
- 02Time-to-index for new event URLs
- 03Registrations per event and league page
- 04Organic share of brand demand during events
- 05First-time deposits by landing page
Frequently asked questions
Yes, if the architecture is right. Fixture pages inherit authority from league hubs, get indexed within hours through sitemaps and internal links, and are retired cleanly afterwards.
We build the page structure and disclosures per state with your compliance team. Geolocation and licensing are yours; crawlability of the public layer is ours. Technical & Migrations
Yes — racecards and antepost markets follow the same fixture model.
Start with the SERP audit.