Service 05
Technical SEO & Migrations
iGaming platforms break in predictable ways: game lobbies rendered entirely in JavaScript, infinite fixture URLs, geo-redirects that block crawlers, parameter bloat, broken hreflang. We find them, fix them, and keep them fixed through every release.
What we fix
- Rendering — lobbies and game pages that return empty HTML to crawlers
- Crawl budget — tens of thousands of game, provider and fixture URLs prioritised so the money pages get crawled first
- Indexation control — canonicals, parameter handling, expired-event retirement
- Geo-handling — country redirects that serve the right market without hiding pages from Google
- hreflang — one architecture across all language versions, validated monthly Multilingual SEO
- Core Web Vitals — game-heavy pages that still pass on mobile
- Log-file analysis — what Googlebot actually does on your site, not what the crawler simulation says
Migrations and rebrands
Platform changes, domain moves, rebrands and forced migrations (Brazil's licensed operators moving onto .bet.br domains, for example) follow one playbook: full URL inventory, one-to-one redirect map, pre-launch staging crawl, launch-day monitoring, 90-day recovery tracking. Target: zero net loss of organic sessions at day 90.
Frequently asked questions
No. We deliver tickets with exact changes; your developers implement. We verify every release.
Yes. We have worked alongside white-label and turnkey platform teams; the constraint list goes into the audit so recommendations are implementable.
Three weeks for a platform under 50,000 URLs, including log analysis.
Start with the SERP audit.