Service 03
iGaming Link Building
The link market for casino and betting is full of rented networks, expired domains and hacked sites. We buy none of it. Every link we place is disclosed by URL before it goes live, checked for real traffic and topical fit, and monitored for 12 months.
How we qualify a domain
Five checks, all of them pass or the domain is out:
- 01
Real organic traffic in the target country — not global vanity metrics. A Swedish link needs Swedish readers.
- 02
Topical fit — sport, finance, entertainment, technology, regional news. No "general blog" with 40 categories.
- 03
Clean outbound profile — no existing gambling spam footprint, no link farms in the neighbourhood.
- 04
Indexed and growing — a 12-month traffic trend that is flat or rising.
- 05
Editorial placement — a real article, a real editor, a link that makes sense in context. No hidden links, no cloaking, no footer widgets.
Programmes
Foundation
Monthly quota of editorial placements and niche edits on qualified domains. The base layer for a new market.
Velocity
Digital PR bursts around tournaments, product launches and market openings. Built for sportsbook calendars and licence-day launches.
Affiliate Authority
For comparison and review sites: authority links that hold through core updates, plus unlinked-mention reclamation.
Reclamation
Recover lost and broken links, fix redirects that leak equity, convert brand mentions into links.
Transparency, in writing
- Every domain pre-approved by you before placement
- Monthly sheet: URL, traffic, topical category, anchor, date, live status
- 12-month live-check on every link
- Lost within 12 months → replaced within 30 days, no charge
Frequently asked questions
No. Neither survives a manual review or a core update, and both put the client's domain at risk.
No. DR is easy to inflate and says nothing about a link's value. We guarantee minimum traffic and relevance thresholds instead, agreed per market.
Yes. Nothing is placed without your sign-off.
Depends on the market and the gap to the top three competitors. The link-gap analysis sets the number; typical foundation quotas run 8–20 placements a month per market.
Start with the SERP audit.