Region · 2 country pages
iGaming SEO in the Netherlands & Belgium
Two licensed markets that banned gambling advertising in 2023. With paid channels gone, the organic result is the acquisition funnel — and the compliance bar on what a page may say is high in both countries.
37.8%
Netherlands · Gambling tax from January 2026, plus 1.95% levy KSA-2026
2023
Belgium · Gambling advertising banned since July
The regulator's position
| Market | Status | Regulator | Tax | Advertising | Next date that matters |
|---|---|---|---|---|---|
| Netherlands | Regulated | Kansspelautoriteit | 37.8% GGR + 1.95% levy | Untargeted ads banned; sponsorship banned | Licence renewals from Oct 2026 |
| Belgium | Regulated | Gaming Commission | Per licence class | Advertising banned since Jul 2023 | Sponsorship phase-out to 2028 |
From the iGaming Regulatory Tracker, updated monthly.
How we work across the region
- 01
Dutch-language architecture researched separately in google.nl and google.be, plus French for Belgium.
- 02
Bonus and promotion copy written to KSA and Gaming Commission rules; brand-SERP defence as the first priority.
- 03
Monthly organic-CPA reporting against the paid channels that remain.
Frequently asked questions
Organic search results are not advertising. Content on your own site still has to comply with each regulator's rules on bonuses and responsible-gambling messaging, which is how we write it.
Start with the SERP audit.