Benelux · Regulated
Casino SEO in Belgium
A licensed market that removed advertising as a channel. Dutch and French search, EPIS self-exclusion and a casino age of 21 make owned organic pages the funnel.
2023
Gambling advertising banned since July
21
Minimum age for casino
2028
Sponsorship phase-out completes
Regulatory position
- Status
- Regulated
- Regulator
- Gaming Commission
- Tax
- Per licence class
- Advertising
- Advertising banned since Jul 2023
- Next date that matters
- Sponsorship phase-out to 2028
Tracked monthly on the iGaming Regulatory Tracker.
How we plan organic acquisition
- 01
Dutch researched in google.be, plus French for francophone Belgium.
- 02
Copy written to Gaming Commission rules; brand-SERP defence first.
Start with the SERP audit.