Region · 2 country pages
iGaming SEO in the United States & Canada
Two federations, two different maps. US online casino is legal in seven states and sports betting in most; Canada has open regulated markets in Ontario and Alberta. Every jurisdiction has its own rules on what a page may promise — and its own SERP.
The regulator's position
| Market | Status | Regulator | Tax | Advertising | Next date that matters |
|---|---|---|---|---|---|
| United States | State by state | State regulators | Per state | Per state | Maine iGaming launch late 2026 |
| Canada (Ontario) | Regulated | AGCO / iGO | Per iGO | No public inducement advertising | — |
From the iGaming Regulatory Tracker, updated monthly.
How we work across the region
- 01
State and province page architecture on a crawlable public layer that geolocation does not hide from Google.
- 02
Brand + promo-code SERP defence in every jurisdiction.
- 03
Product-led pages where bonuses cannot be advertised publicly, as in Ontario.
Frequently asked questions
No — those belong to your compliance and platform teams. We make the public layer crawlable, compliant in its copy and ranking.
Start with the SERP audit.