Service

Adult SEO

Adult is the most restricted advertising category on the open web — and since 2025, one of the most heavily regulated. Organic search is where audiences still find you. We build adult sites that stay crawlable, stay compliant and keep ranking through the age-verification era.

What changed in 2025–2026

01

United Kingdom

Ofcom has enforced "highly effective" age assurance under the Online Safety Act since 25 July 2025. Traffic to compliant sites dropped sharply — Pornhub reported a 77% fall in UK visits — while by June 2026, 64 of the 100 most-visited adult services had age checks in place and 10 had geo-blocked UK users. Ofcom's first fines have been issued. OFCOM-2026

02

United States

More than 25 states now require age verification for adult sites. The Supreme Court upheld the Texas law in Free Speech Coalition v. Paxton on 27 June 2025, clearing the way for more. AVPA-2026

03

European Union

The Commission opened Digital Services Act proceedings against Pornhub, Stripchat, XNXX and XVideos in May 2025 and issued preliminary non-compliance findings in March 2026; fines can reach 6% of global turnover. An EU-wide age-verification app is in development. EC-2026

04

What it means for search

Traffic concentrates on sites that stay accessible and compliant. Brand search becomes the primary front door. Site architecture has to survive an age gate: a crawlable public layer, correct handling of gated content, structured data that still describes what sits behind the gate.

What we do

01

Technical SEO for large media libraries

crawl budget across millions of video, model and tag URLs; video and thumbnail schema; category and tag architecture that doesn't collapse into duplicates.

02

Age-gate-safe architecture

public landing layers, indexable metadata, gated media, no cloaking.

03

Brand-SERP protection

piracy, leak and lookalike sites outranking the brand for its own name. Brand-SERP Defence

04

Link acquisition

placements in adult-tolerant technology, media, business and creator-economy press. iGaming Link Building

05

Content strategy for platforms and creators

the creator economy is scale: OnlyFans reported US$7.22bn in gross fan payments for FY2024. OF-2025 Creator and studio brands need the same brand-SERP and content discipline as any operator.

06

International targeting

US, UK, DACH and EU markets with their different verification regimes.

Frequently asked questions

We build for the regulatory position in each market. Sites that meet the UK, EU and US state requirements are the ones that keep their traffic; that is where we focus.

No. Different teams, different link pools, different rules.

Start with the SERP audit.