Markets
Europe's gambling market reached €123.4bn in gross gaming revenue in 2024, of which €47.9bn — 39% — was online, and online was forecast to cross 40% in 2025. EGBA-2025 Online's share ranges from 68% in Sweden, Finland and Denmark to 14% in Spain. EGBA-2025 Every country below has its own page: the regulator's position, the headline numbers and how we plan organic acquisition inside the rules.
Status key
- Regulatedcommercial licences issued.
- Openinglicensing scheduled.
- Restrictedlicensed offer limited to specific operators.
- Monopolyno commercial online licences.
- Watchlistwe monitor; no acquisition campaigns scoped.
- Prohibitedonline gambling illegal; regulatory position published only.
01UK & Ireland
£7.8bn remote GGY; duty now 40%.
02Nordics
Sweden SEK 28.2bn; Denmark DKK 11.5bn; Finland opens 1 July 2027.
03DACH
Germany €14.4bn; €1 stakes and €1,000 deposit caps shape every page.
04Benelux
Netherlands: ads banned, tax 37.8%. Organic is the funnel.
05Southern Europe
€5bn and €1.7bn online; Italy bans ads outright.
06North America
US iGaming $10.7bn across seven states; Ontario CA$4bn; Alberta live since July 2026.
07Latin America
Brazil: BRL 37bn in year one, 25.2m bettors.
- BrazilRegulatedSPABRL 37bn GGR in the first licensed year, about US$7bn
- ColombiaRegulated—Coljuegos A mature licensed online market
- PeruRegulated—2024 Online licensing introduced
- ArgentinaRegulated—Provincial Licensing regimes set province by province
- MexicoRegulated—SEGOB Operating permits issued federally
08South East Asia
Philippines PHP 396bn; e-games now half the market.
- PhilippinesRegulatedPAGCORPHP 396bn Gross gaming revenue in 2025
- MalaysiaProhibited—Prohibited Online gambling is illegal
- ThailandProhibited—Prohibited Online gambling is illegal
- IndonesiaProhibited—Prohibited Online gambling is illegal
- VietnamProhibited—Prohibited Online gambling is illegal
- SingaporeRestricted—Restricted Licensed offer limited to specific operators
Every number is dated and linked to its regulator. The full table, updated monthly: Regulatory Tracker
Start with the SERP audit.