Southern Europe · Regulated
Casino SEO in Italy
Europe's biggest gambling market with a total advertising ban. Organic search is the largest always-on channel left, and new concessions have been live since 13 November 2025.
Regulatory position
- Status
- Regulated
- Regulator
- ADM
- Tax
- 25.5% casino / 24.5% betting
- Advertising
- Total ban (Decreto Dignità)
- Next date that matters
- New concessions live since 13 Nov 2025
Tracked monthly on the iGaming Regulatory Tracker.
How we plan organic acquisition
- 01
Informational-register landing pages, researched in google.it and written to AGCOM rules.
- 02
Affiliates restricted to informational presentation of ADM-licensed brands — we plan for both sides of that SERP.
- 03
Brand-SERP defence and game-title architecture for concession holders.
Start with the SERP audit.