Every number, dated and sourced

Sources

Every market statistic on this site carries a source tag. The tag resolves here. Where a trade-press article is listed, we link the regulator's own release when we can locate it.

  • EGBA-2025 — EGBA & H2 Gambling Capital, European Gambling Market – Key Figures 2025 Edition, 24 March 2025 — egba.eu (press release: "European Gambling Market Reaches €123.4 Billion in 2024…")
  • GC-2025 — Gambling Commission (UK), Industry Statistics — April 2024 to March 2025, published 2025 — gamblingcommission.gov.uk; online slots stake limits (statutory instrument in force April/May 2025)
  • HMT-2025 — HM Treasury, Budget 2025 (26 November 2025): Remote Gaming Duty to 40% from 1 April 2026; remote betting duty to 25% from April 2027 — gov.uk
  • GRAI-2026 — Gambling Regulatory Authority of Ireland — licensing timetable announcements 2025–2026 — grai.ie
  • SI-2026 — Spelinspektionen — 2025 annual market statistics and Q2 2026 quarterly statistics; unlicensed-site count (30 April 2026); tax change 1 July 2024 — spelinspektionen.se
  • SPM-2026 — Spillemyndigheden — Annual gambling market statistics 2025 — spillemyndigheden.dk
  • FI-2026 — Finnish Government / Ministry of the Interior — Gambling Act reform timetable (applications 1 March 2026; market opening 1 July 2027); application count as reported by Finnish legal press (Borenius), May 2026; Veikkaus estimates of offshore play
  • NO-2026 — Lotteritilsynet (Norwegian Gambling Authority) — DNS-blocking enforcement statistics, 2025–2026 — lottstift.no
  • GGL-2026 — Gemeinsame Glücksspielbehörde der Länder — Jahresbericht / market data 2025 (published 2026); channelisation and illegal-market estimates — gluecksspiel-behoerde.de
  • KSA-2026 — Kansspelautoriteit — half-year market monitoring reports 2025 (H1 and H2); gambling tax rates per Dutch Tax Act amendments 2025–2026 — kansspelautoriteit.nl
  • ADM-2025 — Agenzia delle Dogane e dei Monopoli — online concession tender results (13 November 2025); Decreto Dignità (Law Decree 87/2018) — adm.gov.it
  • DGOJ-2026 — Dirección General de Ordenación del Juego — Informe Anual del Mercado de Juego Online Estatal 2025 (March 2026) — ordenacionjuego.es
  • ANJ-2025 — Autorité Nationale des Jeux — market-size estimate for a legalised online casino segment; ANJ statements 2024–2025 — anj.fr
  • AGA-2026 — American Gaming Association — Commercial Gaming Revenue Tracker, full-year 2025 (published February 2026) — americangaming.org
  • IGO-2026 — iGaming Ontario — Fiscal 2024–25 Annual Report and 2025 market performance; Alberta launch (AGLC, 13 July 2026) — igamingontario.ca / aglc.ca
  • SPA-2026 — Secretaria de Prêmios e Apostas (Brazil) — 2025 full-year market data, released 2026; reported by iGaming Business, "First year of licensed Brazil online betting generates $7 billion in GGR" (igamingbusiness.com)
  • PAGCOR-2026 — Philippine Amusement and Gaming Corporation — 2025 full-year GGR and Q1 2026 results — pagcor.ph
  • OFCOM-2026 — Ofcom — Online Safety Act age-assurance enforcement updates and compliance statistics (June 2026); Aylo/Pornhub UK traffic statements — ofcom.org.uk
  • AVPA-2026 — Age Verification Providers Association — US state law tracker (2026); Supreme Court, Free Speech Coalition v. Paxton, decided 27 June 2025
  • EC-2026 — European Commission — DSA proceedings against Pornhub, Stripchat, XNXX and XVideos (opened 27 May 2025; preliminary findings 26 March 2026) — digital-strategy.ec.europa.eu
  • OF-2025 — Fenix International Ltd (OnlyFans) — audited accounts for FY2024, Companies House (gross fan payments US$7.22bn)

Search industry references

These are the sources behind the case studies. Where a figure comes from a vendor's own index rather than an audited dataset, it is labelled as such on the page that uses it.

  • SSRN-2026 — Agarwal & Sen — preregistered randomised field experiment on AI Overviews, January–February 2026: 39.8% reduction in outbound organic clicks and a 34.5% rise in zero-click, with no statistically distinguishable effect on navigational or transactional queries
  • SEOPROFY-2026 — SEOProfy, From Zero to 170K in the iGaming Niche — consumer iGaming programme that allocated roughly 30% of effort to link building and took about 18 months to reach 5–6k daily clicks, from a base of ~2,000 existing pages

Figures were checked against 2025–2026 regulator releases and trade-press coverage in September 2026. Corrections are welcome through the contact page. Contact