These terms govern your use of seoemperor.org and set out the standard terms on which SEO Emperor ("SEO Emperor", "we", "us") provides its services. A signed proposal, statement of work or master services agreement for a specific engagement takes precedence over these terms where the two differ. Registered office: [REGISTERED ADDRESS]. Contact: [email protected].
1. Using this website
You may browse the site, read and cite its content with attribution and share links to it. You may not copy the site's content for commercial republication, scrape it systematically, attempt to gain unauthorised access to any part of it, or use it to send unsolicited communications. All content, design and code on the site belong to SEO Emperor or its licensors.
2. Market information
Market pages, the Regulatory Tracker and Insights articles report statistics and regulatory positions from national regulators, industry bodies and reputable trade sources. Each figure is dated and its source is identified. This information is provided for general guidance, changes frequently and is not legal, tax or regulatory advice. Before relying on it for a business decision, confirm the position with the relevant regulator or with qualified counsel. Links to third-party sites are provided for reference; we are not responsible for their content.
3. How we engage
We offer three engagement models. SERP Audit: a fixed-fee assessment delivered within ten working days of receiving access and payment; the deliverable is yours to keep whether or not you engage us further. Retainer: monthly services with a six-month minimum term, scoped per market in a written plan. Project: a fixed-scope, fixed-price engagement for migrations, rebrands, market launches and pre-licence content builds. Each engagement is confirmed in a written proposal that sets out scope, deliverables, fees, timing and the named lead. Work outside the agreed scope is quoted separately before it begins.
4. Fees and payment
Audit and project fees are invoiced on order, or by the milestones set out in the proposal. Retainer fees are invoiced monthly in advance. Invoices are payable within 14 days. Fees exclude applicable taxes, third-party costs agreed in writing (for example editorial placement fees or tooling licences) and travel agreed in advance. We may suspend work while any invoice is more than 14 days overdue and may charge interest on late payment at the statutory rate.
5. Your responsibilities
To deliver the work you agree to: give us timely access to the systems the plan requires, typically Google Search Console, analytics, the content management system and rank-tracking accounts; review and approve deliverables within the timeframes in the plan; give us accurate and complete information about your products, brands and markets; and ensure that your products, promotions and marketing comply with the laws, regulations and advertising codes of each market you target, and that you hold any authorisations those markets require. You are responsible for decisions taken on the basis of our recommendations and for the content you publish.
6. Our responsibilities and standards
We will perform the services with reasonable skill and care, using a team qualified for the market in question. We use only practices that comply with the published guidelines of the search engines concerned; we do not buy private blog networks, expired-domain networks or hidden links, and every link we place is disclosed to you by URL before it goes live. We report at least every 30 days on the agreed metrics. Search engines are operated by third parties whose algorithms we do not control, so we cannot and do not guarantee any particular ranking, traffic level, registration or deposit figure; we commit to the work, the transparency and the reporting described in the plan.
7. Conflicts
We do not act for two clients competing for the same keyword set in the same market at the same time. We check for conflicts before quoting and will decline or ring-fence work that would create one.
8. Confidentiality and data
Each party will keep the other's confidential information confidential and use it only for the engagement, during the engagement and for three years afterwards. Personal data we process on your behalf is processed under your instructions and the data-processing terms in the proposal; our own use of personal data is described in our Privacy Policy. We may name you as a client and describe results only with your written approval, and case studies are published only in the form you approve.
9. Intellectual property
On payment in full, the deliverables created specifically for you — content, page architecture, technical specifications and reports — become yours. We keep ownership of our methods, tools, templates, research databases and know-how, and you receive a licence to use anything of ours embedded in the deliverables for the purpose of your business. You grant us a licence to use your brand assets for the purpose of the engagement.
10. Term and termination
Retainers run for the minimum term in the proposal and then continue month to month until either party gives 30 days' written notice. Either party may end an engagement immediately if the other commits a material breach that is not remedied within 14 days of notice, or becomes insolvent. On termination you pay for work performed to the termination date; we hand over deliverables that have been paid for and remove our access to your systems.
11. Liability
Neither party excludes liability for death or personal injury caused by negligence, for fraud, or for anything that cannot be excluded by law. Subject to that, neither party is liable to the other for loss of profit, revenue, business or goodwill, or for indirect or consequential loss, and each party's total liability arising out of an engagement is limited to the fees paid or payable under that engagement in the 12 months before the event giving rise to the claim.
12. Events beyond our control
Neither party is liable for delay or failure caused by events beyond its reasonable control, including changes to search-engine systems, regulatory action affecting a market, outages of third-party platforms, or the unavailability of the other party's systems, provided it tells the other party promptly and resumes as soon as it can.
13. General
These terms and the proposal are the entire agreement between us for an engagement. Neither party may assign the agreement without the other's consent, except to a successor of its business. Notices are given by email to the addresses in the proposal. If any term is found unenforceable the rest remain in force. No delay in enforcing a term is a waiver of it. Nobody other than the parties may enforce these terms.
14. Governing law
These terms and any engagement are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute, without prejudice to either party's right to seek urgent relief in any court.
Contact
Questions about these terms: [email protected].